Job Description:
Are you passionate about all things Search Marketing? Have you demonstrated your ability to bring value to clients through effective Search Marketing campaigns and are looking for a new challenge as part of an organization with exciting growth plans?
If you said “yes” to these questions AND you want to contribute to an organization where you are surrounded by a passionate team of professionals, apply now to be our Search Marketing Strategist.
Here's what you'd be doing each day:
Demonstrate your active understanding of the search marketing industry; both paid search (PPC) and SEO
Develop and execute plans that support clients goals and strategies; ensure delivery of services according to contract
Develop, implement and maintain comprehensive paid search engine optimization recommendations
Conduct keyword analysis/research and develop quality keyword portfolio utilizing paid search (PPC) and SEO tools and resources
Perform website analyses, consultation and other search engine marketing services as per client contracts
Recommend and evaluate SEM tools as needed
Develop recommendations for writing effective search marketing copy/meta data using industry best practices
Develop and guide the implementation of complex SEO strategies
Recommend optimization for various site components including copy, page title/descriptions, site architecture, filenames, etc.
Ensure that client site pages follow proper SEO guidelines with respect to coding and adherence to established copy/keyword best practices
Analyze latest algorithm changes and continually modify recommendations and best practices with regards to content, links etc
Develop and implement quality link programs and/or directory listings
Proactively seek ways to maximize client paid search (PPC) and SEO strategies holistically
Assist in current or new client business development/proposals as needed
Navigate a variety of search analytics tools to mine the appropriate performance data (experience with Google Analytics, CoreMetrics, WebTrends and other analytics programs an asset)
Be proactive and innovative with solutions to meet client goals
Participate in client meetings and conference calls
Demonstrate a strong focus on client satisfaction
Effectively communicate the search marketing process to clients
Stay abreast of latest trends in the industry with constant research in the SEM community; implement strategies accordingly
Develop and improve processes, policies and procedures
Attend conferences, workshops and meetings to network with clients and colleagues and keep abreast of current information and developments in the field.
Skills
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Bachelor’s degree.
0-3 years experience in paid (PPC) and/or organic search
Google AdWords Professional certification adds a plus
Understanding of Excel and pivot tables required
Must be able to demonstrate an in-depth understanding of organic search, the industry, and best practices in this industry
Experience analyzing and applying response data to enhance campaign results
Must be able to think strategically and work autonomously
Excellent written and verbal communication skills; previous experience in professional writing an asset
Keen understanding of Return on Investment (ROI),
Return on Advertising Spending (ROAS) – how to calculate, how to drive to these numbers as key performance indicators for optimization
Strong research skills as the individual must be able to review customer insight tools, articles, blogs, web discussion forums, analytics
Ability to perform effectively under tight timelinesTitle: Opening in Afxisi for SEO SEM StrategistCompany: Afxisi Technology Services (P) Ltd
Location: Chennai
Available for:
Candidates within the City ONLY
Candidates within the Country ONLY
Non-locals - Visa Sponsored by Employer
Non-locals - Existing VISA / Work Permit holders
Candidates within the Country ONLY
Non-locals - Visa Sponsored by Employer
Non-locals - Existing VISA / Work Permit holders
Job Type : Full Time / Permanent
Experience : Freshers To 3 Years
